Entrepreneur Roadmap

Starting a business in Southeast Texas comes with unique opportunities and challenges that generic business advice just doesn't cover. This 4-week course gives you the practical steps, local connections, and region-specific insights you need to turn your business idea into a launch-ready plan that actually works in our market.

Course Name:  Entrepreneur Roadmap: Starting a Business in Southeast Texas
Instructor: Michelle LaRose
Date/Time: September 4-25, 2025 | Thursdays from  6-9 pm 
Fee: $150 

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What You’ll Master

  • Business Foundation and Legal Setup
  • Marketing and Brand Building
  • Growth & Operations Strategy
  • Local Network Development
  • Southeast Texas Market Analysis

Course Features Include:

  • Expert Guest Speakers
  • Interactive Workshop Sessions
  • Actionable Weekly Plans
  • Small Group Environment 

Course Outline

1. Discover Your Why and Vision (45 minutes)

● Identify your motivations for starting a business

● Define your vision and mission

● Values alignment exercise

2. Market Research & Business Refinement (45 minutes)

● Southeast Texas market analysis

● Feasibility assessment

● Value proposition development

3. Legal & Financial Foundations (75 minutes)

● DBA and LLC processes

● Permits and regulations

● Basic financial planning and setup

1. Brand Building Essentials (60 minutes)

● Website and online presence basics

● Visual identity fundamentals

● Social media strategy

2. Marketing Fundamentals (60 minutes)

● Local marketing strategies

● Content planning

● Email marketing basics

3. Networking & Relationships (45 minutes)

● Local networking opportunities

● Finding mentors

● Building partnerships

1. Location & Operations (60 minutes)

● Location considerations

● Lease negotiations

● Operations management

2. Growth Planning (60 minutes)

● Hiring basics

● Scaling strategies

● Systems development

3. Challenge Management (45 minutes)

● Common business obstacles

● Problem-solving strategies

● Tech tools and solutions

1. Business Organization (45 minutes)

● Workflow design

● KPI tracking

● Time management

2. Customer Relationships (45 minutes)

● Client retention strategies

● Loyalty programs

● Community building3. Southeast Texas Resources (45 minutes)

● Local support networks

● Funding opportunities

● Growth resources

Next Steps